Traffic-Power.com
has extensive experience in marketing successful Web
businesses. We
have found that two of the most important components in making
a Web
business profitable are traffic and conversion.
Traffic
For a Web business to succeed there must be traffic. Random
traffic
is not good enough. Visitors must be interested in the product
a Web-based
company is selling.
Conversion
Once there is a flow of interested traffic, the Web business
must convert
these visitors. Conversion objectives can include:
* Brand Identification (credibility)
* Sales (e-commerce)
* Lead Generation (information)
Traffic-Power.com's conversion department works with clients
and advises
them on how to improve conversion in their existing Web
business. We
do not do Web development or e-commerce packages. Our
consultants provide
advice which is intended to increase the conversion on an
existing Web
business.
In order to prepare your personalized recommendations your
conversion
consultant will need a thorough understanding of your existing
marketing
program, your expectations of your Web business and your view
of the
competitive environment for your products or services. With
that information
the consultant will prepare written recommendations that will
analyze
issues such as:
1. Data Gathering - your current
statistics
program or recommendations for a new comprehensive statistics
gathering
program
2. Traffic - where your existing
traffic
comes from
3. Market Share - an estimate of
the relative
position on the Web of your business
4. Pricing - product pricing
relative
to competition (if applicable)
5. Conversion Rates - your
present conversion
rates or the effectiveness of your existing program
6. Site Focus - how to
increasing the
conversion of existing traffic by focusing the message of your
Web site
7. Budget - suggestions for the
distribution
of your marketing budget
8. Goals - requirements to
achieve the
goal of either profitability or volume
The Traffic-Power.com conversion consultant service includes a
written
recommendation, an initial phone consultation and two
follow-up phone
consultations over a six-month period.
Need
more information?
